Retail Store Display

 
 Wooden furniture, although glamorous in its own way, can be slightly limited in the range of colours on display. A bowl of plastic fruit is a subtle way to add some colour to the display. Fresh Seafood, Meat & Deli retailers have been using artificial lemons, lettuce, parsley, grapes and capsicums for years to liven up the dull colour palette of meats and fish. As artificial fruit and vegetables are inexpensive, washable and lightweight, they are ideal for food displays and can add freshness to a display that could not be maintained by fresh lettuce or parsley that tends to wilt after a few hours. Artificial fruit & vegetables are more economical than fresh produce as they can last for months, or even years.
 
 
Interior decorators and photographers have been aware of the benefits of artificial fruit to add appeal to homes, especially for photography shoots and real estate photos.
 
It is a mistake to underestimate the effect a simple plastic apple, banana or lemon could have on your next display project.
 
Retail Store Displays
 
 How to choose the right Retail Store Displays
 
Whether you’re a newbie to retailing or an old-hand, you surely know the importance of choosing the right retail store displays to maximize your footfalls coming in and your overall sales. These displays are the best methods of advertising for your store business, besides being economical. If your displays are attractive, people will be tempted to come in and take a look at your products.
So, what can you do to catch your prospective customers’ attention?
·         Clean your display windows.
 
·         Arrange your items asymmetrically so that they are eye-catching. Put the main product you want everyone to see right in the center, with others around it.
 
·         Check that your products are clean and are appealing.
 
·         If you don’t have a store window, you can attract casual passersby’s attention by pasting posters on your front doors.
 
·         If you have elegant products, use glass shelves and very little lights.
 
·         If you’re not sure if your arrangements are working for you, take a step back and see how it all looks.
 
·         Ask people for feedback and work on it.
 
 
Tips for eye-catching retail store displays: Just as there are countless customers out there, there are as many products too waiting to catch every passerby’s attention. How do you do it and bring in the sales? Here are a few ways you can try:

·         Design your store so that it is uncluttered. Focus everyone’s attention on the central or main product you feature, along with accessories and other related items. This should be at eye level or you will lose customer attention.
 
·         Balance your display with heavier or darker items at the bottom of the display stand so that the display doesn’t seem too overburdened. Balance should be in terms of the number of products displayed and their sizes.
 
 
·         Use sufficient lighting so that neither do your customers have to peer at your products nor do your products create shadows, giving your customers the wrong impression. Instead, check that lighting comes from different directions by using floor lamps, spotlights, halogen lighting, etc.
 
·         The faces of mannequins should be well-lit.
 
·         Check that your display looks good from all angles, particularly if it is a window display.
 
·         Your displays should be accessible by everyone so that they can reach out and touch the product.
 
Once you ensure that your store is visually appealing, it shouldn’t surprise you to see people coming in to browse your shelves and products.