Retail Price ticketing has gone through a huge
metamorphosis over the last 20 years. The days of handwritten slips
of paper or paper bags written on with texta have long gone. These
were replaced by the reusable fluoro tickets of the eighties and the
pre-printed price tickets of the Nineties.
Now that every store has a computer, the digital revolution has made a huge impact on price ticketing technology. Price tickets
are now available pre-printed with the centre left blank for the store
to print. Even shelf tickets can be printed in house on white, yellow
or pre-branded computer data tickets. Because they are pre
perforated, they are simply separated ready for us. Prices can be
changed in minutes. Sign IQ has seen a further revolution in price
ticketing. With links to the in house database, tickets can be printed
with barcodes, codes numbers, photos, branding or specials and all at
the press of a button. Ticketing can be handled from a central head
office control centre or in an individual store location.
Some price tickets
even have manual flip over numbers for quick price changes. The Pivot
Pricer system was instrumental in the development of this
technology, and is still a popular part of ticketing especially in the
fresh produce area. Price ticketing is still evolving, and while
electronic digital display ticketing is under development and still
too expensive for the average retail store, it will no doubt become the
norm in years to come.
Long
gone are the days when a piece of sticky tape or blue tack is
considered a professional way to display a retail ticket. Price Ticket holders
and ticket frames are the modern norm and have spawned a whole new
manufacturing industry, mostly out of countries such as China, Vietnam
or India, but of course, some ticket holders are also made in
Australia.
Ticket
frames are not only a mechanism for displaying a ticket, they also
prolong the ticket life by protecting the edges from curling, moisture
or damage. Ticket frames can be an integral part of “the look” or
branding colour scheme that a store is trying to promote. Modern Price ticket frames and ticket holders are made in a huge assortment of sizes, shapes and colours to suit any retail display situation.
Modular
ticket frame systems can be configured to join together, be
suspended, clipped, hung or free standing on an assorted range of feet,
bases, magnets and stands. If you can think up a ticket display
application, there is probably an item available to do just the job
you need. What’s more, ticket frames can be customised to match your
colour scheme or include your logo or branding.
Ticket
holders and ticket frames are a simple, cost effective and a
professional way to put your message right where the customers can see
it and hopefully, stimulate a positive purchase decision.
While Price ticket frames
may not be the most innovative retail display product, they can
make the difference in making ticketing look neat and professional,
rather than an assorted jumble of paper tickets. Definitely worth
consideration.