Merchandising Display

So what does merchandising mean? Merchandising in the broad sense is putting your brand or message in front of the consumer, but merchandising is more than that, and can be tailored to the budgets of both large and small pockets.

While we are all familiar with the merchandising display programs of large corporations who match media, in store and online campaigns to create a big bang, the smaller retailer need not think clever merchandising display is beyond his reach.

A large percentage of purchasing decisions are made in store and this is where even the smallest retailer can merchandise to his customers most effectively at a fraction of the cost of large campaigns.

Moving the promotion stock to a high traffic location within the store is the first logical step. If the goods are bulky or too large to take up a front location, directional signage, ticketing, trimobiles and ceiling display are all great attention grabbers.

Where a single product needs to be highlighted because it is new or it has been overlooked, attaching it to merchandiser strips on gondola ends or shelving uprights may be all that is needed. If products are too large for merchandiser strips, they may move quickly by being displayed in a dump bin or basket or a cardboard display bin.
At the end of the day the sales figures will tell whether the merchandising display efforts have been a success.

Cardboard Promotions
With the speed product launches and marketing campaigns are organised these days, cardboard is the obvious choice for quick but substantial product displays. Due to the lightweight & flexible nature of cardboard, it is easy to cut, glue, fold and flat pack into dump bins, impulse bins and retail P.O.P. displaysof all shapes and sizes.

With the addition of corrugated board joiners, viking screws and thumb snaps, cardboard display bins are stronger than ever, and can support heavier items such as canned goods, packs of laundry powder or bottles of cleaning products, without any danger of collapse. Cardboard bins can be made with protective plastic feet, or wheels, to protect them from the dampness of mops when floors are being washed.

Although cardboard bins can be printed in any design, some smart marketers have them made in plain coloured board and then decorate them with a bin wrapper printed according to their next campaign.

Because of a larger manufacturing run, this can save costs per unit on the cost of cardboard displays.
Cardboard bins and displays are an ideal medium for branding and logo promotion and should be part of the consideration options for any clever retail campaign.

Merchandising Displays

Merchandising Displays that bring in customers

The power of merchandising is here for all to see. Successful marketers are those who regularly harness the power and reach ofmerchandising displays. If done well, merchandising displays make selling products and services easy.

The role of merchandising displays:
·         They help increase the sale of products by displaying merchandise appropriately in a store. This influences buyers’ behavior.
·         It helps attract prospective customers’ attention.
·         It lures the customer into entering a store and persuades them to purchase.

Using merchandising displays to increase shop sales:
·         Separate products and categorize them appropriately.
·         Start a new segment for every sub-product, according to brand or design, making it easy for customers to find it.

·         If you deal in jewelry, your merchandising displays should be illuminated well enough to show off the cuts and glitter of your jewelry. You will also have to encase them in glass so that your customers can see them well at close quarters. If you use halogen lamps for spotlights, they can accentuate certain parts of your products that you want highlighted.

·         If you display your jewelry on a mannequin,it will help your customers examine them closely before buying.Arrange merchandising displays strategically in all parts of your store so that customers see them.

·         Have colorful, creative and attractive enough to be eye-catching for everyone.
·         Find out who your target customers are and display expensive items in the main parts of the store that will catch everyone’s attention. Low value items can be displayed in the latter part of the store.

·         Place expensive items like jewelry and watches in safe cabinets and let customers see them with staff help.

·         Keep your merchandising displays simple, or you’ll only overwhelm your customers.
·         If you have a small store, use mirrors to give the impression of space. Besides, they glisten a good deal and brighten up the store.

·         Develop merchandising displays on a theme and keep changing the theme to be contemporary.

Interpreting merchandising displays that work:
·         Consider merchandising displays an appendage of customer service. So, it should stand for the store’s level of customer service. If your customers are happy with your attention to detail in terms of your merchandising displays, they will understand that your customer service is equally impeccable.

·         Merchandising displays should be used in a way that is visually appealing. It should be able to tease and tempt you into buying and coming back to the store as often as you want to. So what does merchandising mean? Merchandising in the broad sense is putting your brand or message in front of the consumer, but merchandising is more than that, and can be tailored to the budgets of both large and small pockets.